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Jen Lauren is a “nano” influencer on Instagram and YouTube

What are they? And more importantly – why are they important for your business?

For many of you, Instagram influencers may not be worth the investment in the first place. The strategic use of Instagram influencers will be unique to every business.

But before you write them off. There is a possibility it could be a great fit for your particular business. After all, spending money with influencers can be cost effective if done right.

On top of that, it can be completely trackable if the proper steps are taken.

Let’s start by looking at a mediocre/bad example of how NOT to use an Instagram influencer first.

How NOT to Use Instagram Influencers.

Let’s say that you own a pool cleaning business in a certain city in the US. You hear from your friends how well they are doing from using Instagram influencers, so you decide to go out and look for one that will help your business.

You find a guy that puts out pool related content in terms of pool maintenance, care, and best practices. He is funny and clever and he has close to 10,000 followers on Instagram.

He puts out good content and keeps his videos and posts captivating – who knew someone could make pool cleaning so entertaining!

This could be the guy, you think. He almost has 10,000 followers – that could be good for my business.

Shortly after, you decide to message him direct and you agree on a monthly amount you will pay him to promote your business. You have high hopes and can’t wait to watch the money roll in.

The problem is that it never does – let’s unpack why.

Market fit – geographic inefficiency. This influencer has an audience that is mostly nationwide, with some even out of the country. This will not benefit you at all, since your business is a local service-based business.
Wrong audience. Just because this individual has followers looking at his page about pool cleaning, it doesn’t necessarily mean that they are all your dream avatar in terms of an ideal customer. Many could just be there for the good humor that he has. In addition, there are likely to be other pool cleaning company owners following that individual for the entertainment and potential tips.
Method of compensation. It would have been a smart idea to test out the influencers audience ROI by doing a couple pay per posts to start off. In the short run it would cost you less and you could get feedback immediately.

A more realistic scenario to use this influencer would be someone who owned an online pool supply company and only did e-commerce. Even then, your conversion would be questionable.

Now let’s jump ahead to how to make this work for your business using instagram influencers.

A Better Way to Use Instagram Influencers.

Let’s say that you owned an e-commerce brand that sold nursing pillows and other products to strictly pregnant and new moms.

You spend hours looking for moms that have decent size followings (but not huge) on instagram and youtube. You finally find one youtuber who happens to have an instagram account as well, with around 10,000 followers.

As luck would have it, she also has a blog along with her other social media channels. You get to talking and let her know you would be willing to partner up and do paid affiliate ads with her.

Ilana Wiles – One of the top Mommy Influencers.

She is very interested, and happily shows you her audience insights on her different platforms. Her audience is perfect for you. 95% mothers who are all either pregnant or with a baby.

You see that on all her posts there is a TON of engagement. Likes, comments, shares, etc. You know there is serious opportunity there.

You decide to set up a deal where she promotes your website with a unique coupon code that is solely unique to her and her audience.

From there the sky’s the limit and its a true win-win. If her audience is engaged and trusts the influencer, there should be a great turn out on her promotions.

That will net you and the influencer good money, and you both would be excited to continue working together.

Conclusion…

In summary, we thought it would be appropriate to end with a pro and con chart as it relates to influencers.

PROS	-Access to an engaged audience -Can be cost-effective -flexible Pricing -Able to scale up your business much quicker
CONS	-Could take multiple paid influencer trials until you find a good ROI. -The effectiveness of IG promotion may be on the decline.

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Whether your goal is to grow your personal brand or to get followers to increase the ROI of your social media audience, this guide with provide you with a list of valuable tips to help you grow and monetize your audience.

Below is a list of 5 simple, but effective hacks to make sure that you are able to grow your tiktok account fast and at no cost to you!

The first step to get in front of as many eyeballs as possible is to put up a trending/popular song.

The advantage of doing this comes in a couple of different ways. Tiktok, along with many other platforms start out with algorithms that help their users gain followers fast in the beginning and tend to “tone down” these hacks later on as the site matures.

In the case of trending music, Tiktok gives users who post videos with this music an advantage over other users who post videos that don’t. by putting these trending songs to work, you can trip the algorithm in your favor.

Check out the top 100 bill board charts and you will quickly notice that there is a contrast between the top Tiktok songs vs. the top 100 billboard songs.

Not surprisingly, Toktok has licensing deals with record labels to push out new releases on their platform.

In light of this, it would be wise to keep an eye on which songs are currently the most popular so you can figure out a way to make content around them.

Just like we looked at trending songs, you will want to investigate what the most common or upcoming trends are in terms of hash tags.

Now where can you find these?

The discover tool: located on the “for you page” (FYP) page. If you scroll down, it will be on the left hand side of the page. It provides a ton of hashtags and other trending topics, including songs and searches. From there, you’ll be able to get up-to-date information and explore any key words that you want to take advantage of.

Utilize these hashtags along with the trending songs as best as you can to create content that goes viral.

3. Use the Top Hash Tags on Tiktok.

Here are the top 10 most searched hashtags of 2021 according to Hootsuite. Although this data is fluid and always changing, these are still going to be very relevant for content creation.

#fyp
#foryoupage
#tiktokchallenge
#duet
#trending
#comedy
#savagechallenge
#tiktoktrend
#levelup
#featureme

To give everyone a sense of how often these hashtags are searched, we did a simple look up of the #1 hash tag searched.

#1: fyp – 19,000,000,000,000+ views. Yes, that is 19 TRILLION. Don’t forget to throw that one in there!

Make sure that as you use these hashtags your content is relevant to your accompanied hashtags.

For example, you wouldn’t want to post serious sports content and use hashtags such as #cat #comedy. Make it relevant so that the user is most likely to get what they are looking for and become one of your followers.

4. Be Strategic When You Do Your Posts.

Yes, there are certainly better times of day to be posting your content so that it gets the best traction.

As a general rule of thumb, the best times of day are early morning, lunch/mid-afternoon, and late at night during the weekday when people are mindlessly scrolling through their phones on the couch.

Avoid times of day when people are normally sitting down to eat dinner or during normal 9-5 work hours when people should not be on their phones.

Give yourself the best possible chance of gaining traction in the beginning by following this simple rule.

5. Don’t Delete Old Videos.

Why is this? If you ever look back at your videos you will notice that most will continue to get continued engagement over time, even if it is not nearly as much as when you first uploaded it.

Once uploaded, think of this content as endless marketing over and over again without your time or energy. It’s live and it’s out there to be seen by anyone at anytime. Let it be!

Here is a huge reason not to delete any videos you think could be a “flop” in the beginning. There are many videos that simply hit late. This means that they may hit the fyp page days, or even weeks later than you posted.

I had a friend that posted a video that got hundreds of views when it was posted initially. Just when he thought it had run out of steam, it went viral a week later and almost hit 1 million views.

Be patient, because that is exactly where that content could go potentially viral.

Just Remember….

At the end of the day it is all about consistently showing up and making content that will stick. If you are not enjoying yourself through this process, there is a good chance you won’t make it.

Have fun with it and give yourself a fighting chance. Remember – your personal brand, company, and bank account depend on it. No pressure :).