Moiz Ali is another CEO that flew under the radar until he had a multi-figure exit and the world found out who he was once the spotlight was cast on him.
There are several great podcasts out there and Exit strategy is among the top 10.
In this post we will uncover the following:
- Who is Moiz Ali?
- His journey to starting Native Deodorant
- What type of Business(es) did he start
- What type of Guests he has on the show
Who is Moiz Ali?
Moiz Ali is best known for being the founder of Native Deodorant which launched in 2015 and was acquired by Procter Gamble (P & G) for 100 million dollars in November of 2017.
Moiz put most of the 100 million in his pocket from the acquisition, as he owned most of the company at the time of it being acquired.
This was a rare acquisition as Procter Gamble had not acquired any brands in the prior decade.
At the time of purchase, Native deodorant was one of the fastest-growing CPG companies in the United States and had over 1 million customers nationwide.
Moiz’s journey to starting Native Deodorant
Moiz had several things he was working on before native. The first was his foray into law school.
Law School Phase
Before the startup world, Moiz went to law school to try and become a lawyer. He quickly realized that would be years of his life that he didn’t want to spend his life being miserable and selling his soul.
However, he did learn several helpful things during his education.
In a recent tweet he said:
“The best class I took in school was called Accounting for Lawyers.
It helped me understand how to read (and later prepare) income statements and balance sheets.”
In addition to learning a ton of business-related practices that would prepare him for the road ahead, he also ended up meeting his first partner in Law School who would end up co-founding Caskers.com with him.
What type of Business(es) did he start?
Moiz’s first business that he started was a curated online alcohol site called caskers.com.
Caskers.com
Before Moiz had his big win with his deodorant he was the Co-Founder and CEO of Caskers.com, a flash sales site for spirits.
Caskers.com allows consumers to go online and discover unique products from around the world that you can get delivered right to your door.
With Caskers.com you can choose from a curated selection that is updated almost daily or you can join their membership club that delivers up to three full-size bottles every three months to your door.
Moiz started this business with Steven Abt who went to school with him. After seeing modest success, they had the company Flaviar knocking on their door for an acquisition at an undisclosed number.
Following the sale of Caskers.com Moiz ultimately realized the need for a better deodorant out there on the market. Enter Native.
Native Deodorant
He decided he would do things very strategically and start with a great product/market fit from the get-go and learn from his buyer’s interactions with his product.
In the beginning, he wasn’t even sure people cared enough about a deodorant stick that didn’t have things like aluminum but his feedback from sales quickly solidified that theory.
One of the wild things that caught my eye was that he was selling his products for 3x the average price of other deodorants at the time.
At that kind of premium price you need to clearly articulate your value to your prospective customer to get the sale, and that is exactly what he mastered.
Due to his experience at caskers.com and native, he is able to bring some killer insights into several different areas of business operations which he covers on his podcast.
Moiz Ali + Exit Strategy
Exit Strategy is Moiz’s podcast that he launched in 2020. On his show, he talks to world-class business builders about starting and selling brands and e-commerce companies.
They talk about content, media, advertising, raising money, scaling, & often how the founder had their exit.
Facebook and Google are usually hot topics for advertising for lots of these brands that are the fastest growing in the industry.
If you are into the best way to acquire customers and build a relationship with them so that they buy over and over from you, this is the right show for you.
What type of Guests he has on the show
Our favorite podcast guest so far has been Jake Kassan (the founder/CEO of MVMT watches)
Moiz got Jake to talk in-depth about his business model and go deep into his company and it’s product offerings.
In Jake’s business, he talked about how tight money was in the early days and how they got lucky with timing in terms of advertising on platforms like Instagram.
Initially, he got the money to get the company off the ground from family and friends and maxed out credit cards.
Once it got going, his company saw explosive growth once he began to leverage social media.
They originally started out as purely a watch brand, but now they have other products such as sunglasses.
Jake was able to sell that business for a pretty penny and had a nice 8 figure exit (not quite as big as Moiz Ali).
Conclusion
If you want to learn from the best in the following categories you will want to give this podcast a shot.
- Customer acquisition (CAC)
- Customer Retention
- CPC & CPM
- Advertising & smart marketing
- Product-market fit
- Scaling your business
scalecustomers.com 