Top 10 Ways to Improve Google SEO for Your Service Business

Optimizing your Google My Business (GMB) listing is crucial for a service-based company to maximize local search visibility, engage potential clients, and drive conversions.

There is no better way to get you piece of your local market with this low-hanging fruit approach.

Here’s a step-by-step guide to help you get the most out of your GMB listing:

  1. Claim & Verify Your Listing
    • If you haven’t already, claim your business on Google My Business and verify ownership. This process may involve receiving a postcard at your business location with a verification code. This is easy to do and has to be completed in order to get your business listed on google.
  2. Complete Every Section
    • Business Name: Ensure your business name is consistent across all online listings.
    • Category: Select the most relevant category for your service. You can choose multiple categories if applicable.
    • Address: Input your exact address. If you serve customers at their location (like a plumber or electrician), make sure to set your business as a “Service Area Business” and define your service areas.
    • Hours: Update your operating hours. Include special hours for holidays or events.
    • Phone Number: Provide a local phone number for better local ranking.
    • Website: Link to your official website.
  3. Add High-Quality Photos
    • Showcase your work, team, and office/premises. Regularly update photos to keep the listing fresh. Google has reported that businesses with photos receive 42% more requests for driving directions and 35% more click-throughs to websites.
  4. Optimize the Business Description
    • Describe your services clearly and concisely, emphasizing what sets your business apart. Utilize relevant keywords without stuffing. Once you finish describing your services, read it out loud to make sure it flows elegantly and doesn’t sound like you are cramming a bunch of top ranking keywords together in incoherent sentences.
  5. Encourage Reviews
    • Ask satisfied customers to leave positive reviews on your GMB listing.
    • Respond to all reviews, both positive and negative. This shows prospective customers that you value feedback and are engaged with your clientele.
    • This is an easy way to out earn your competitors and capture market share.
  6. Answer Questions
    • The Q&A section allows users to ask and answer questions about your business. Regularly monitor this section and answer queries to ensure accurate information is provided.
  7. Use Google Posts
    • Share updates, promotions, events, or news about your business. Google Posts appear on your GMB listing and can help engage potential customers.
  8. Add Services & Products
    • List out all the services and products you offer, with descriptions and prices if possible.
  9. Utilize Messaging (if available)
    • Google allows some businesses to communicate with customers directly through the GMB listing. This can be an effective way to answer queries or provide quick service.
  10. Analyze & Act on Insights
    • Google provides insights on how customers found your listing, what actions they took, and where they came from. Regularly review these insights to adjust your GMB strategy and improve visibility.

Utilizing these 10 different actions will be sure to put you in the top 10 service companies in your location and specific industry.

Moiz Ali : Exit Strategy Podcast

Moiz Ali is another CEO that flew under the radar until he had a multi-figure exit and the world found out who he was once the spotlight was cast on him.

There are several great podcasts out there and Exit strategy is among the top 10.

In this post we will uncover the following:

  • Who is Moiz Ali?
  • His journey to starting Native Deodorant
  • What type of Business(es) did he start
  • What type of Guests he has on the show

Who is Moiz Ali?

Moiz Ali is best known for being the founder of Native Deodorant which launched in 2015 and was acquired by Procter Gamble (P & G) for 100 million dollars in November of 2017.

Moiz put most of the 100 million in his pocket from the acquisition, as he owned most of the company at the time of it being acquired.

This was a rare acquisition as Procter Gamble had not acquired any brands in the prior decade.

At the time of purchase, Native deodorant was one of the fastest-growing CPG companies in the United States and had over 1 million customers nationwide.

Moiz’s journey to starting Native Deodorant

Moiz had several things he was working on before native. The first was his foray into law school.

Law School Phase

Before the startup world, Moiz went to law school to try and become a lawyer. He quickly realized that would be years of his life that he didn’t want to spend his life being miserable and selling his soul.

However, he did learn several helpful things during his education.

In a recent tweet he said:

“The best class I took in school was called Accounting for Lawyers.

It helped me understand how to read (and later prepare) income statements and balance sheets.”

In addition to learning a ton of business-related practices that would prepare him for the road ahead, he also ended up meeting his first partner in Law School who would end up co-founding Caskers.com with him.

What type of Business(es) did he start?

Moiz’s first business that he started was a curated online alcohol site called caskers.com.

Caskers.com

Caskers.com – Flash Sales for Spirits.

Before Moiz had his big win with his deodorant he was the Co-Founder and CEO of Caskers.com, a flash sales site for spirits.

Caskers.com allows consumers to go online and discover unique products from around the world that you can get delivered right to your door.

With Caskers.com you can choose from a curated selection that is updated almost daily or you can join their membership club that delivers up to three full-size bottles every three months to your door.

Moiz started this business with Steven Abt who went to school with him. After seeing modest success, they had the company Flaviar knocking on their door for an acquisition at an undisclosed number.

Following the sale of Caskers.com Moiz ultimately realized the need for a better deodorant out there on the market. Enter Native.

Native Deodorant

Native Deodorant Product Line

He decided he would do things very strategically and start with a great product/market fit from the get-go and learn from his buyer’s interactions with his product.

In the beginning, he wasn’t even sure people cared enough about a deodorant stick that didn’t have things like aluminum but his feedback from sales quickly solidified that theory.

One of the wild things that caught my eye was that he was selling his products for 3x the average price of other deodorants at the time.

At that kind of premium price you need to clearly articulate your value to your prospective customer to get the sale, and that is exactly what he mastered.

Due to his experience at caskers.com and native, he is able to bring some killer insights into several different areas of business operations which he covers on his podcast.

Moiz Ali + Exit Strategy

Exit Strategy is Moiz’s podcast that he launched in 2020. On his show, he talks to world-class business builders about starting and selling brands and e-commerce companies.

They talk about content, media, advertising, raising money, scaling, & often how the founder had their exit.

Facebook and Google are usually hot topics for advertising for lots of these brands that are the fastest growing in the industry.

If you are into the best way to acquire customers and build a relationship with them so that they buy over and over from you, this is the right show for you.

What type of Guests he has on the show

Our favorite podcast guest so far has been Jake Kassan (the founder/CEO of MVMT watches)

Moiz got Jake to talk in-depth about his business model and go deep into his company and it’s product offerings.

In Jake’s business, he talked about how tight money was in the early days and how they got lucky with timing in terms of advertising on platforms like Instagram.

Initially, he got the money to get the company off the ground from family and friends and maxed out credit cards.

Once it got going, his company saw explosive growth once he began to leverage social media.

They originally started out as purely a watch brand, but now they have other products such as sunglasses.

Jake was able to sell that business for a pretty penny and had a nice 8 figure exit (not quite as big as Moiz Ali).

Conclusion

If you want to learn from the best in the following categories you will want to give this podcast a shot.

  • Customer acquisition (CAC)
  • Customer Retention
  • CPC & CPM
  • Advertising & smart marketing
  • Product-market fit
  • Scaling your business

14 Ways to Grow Your Email List

There are many ways people can grow their email list. One of the most effective is to have a clear, concise call to action on every single page of your website.

Many brands don’t realize that this is one of the easiest and cheapest ways to grow your list!

If you’re a blogger, it is great to have a pop up email capture window and you might also want to include a sign-up form in the sidebar of your blog.

To make it as easy as possible for people to subscribe, make sure you only ask them for their email address and nothing else.

The whole key here is to remove any type of friction possible. You just want to get your foot in the door with the visitor. Once you get their email address you can always grow the relationship deeper later on.

If a visitor comes to your site and then promptly leaves, the chances are you will never see that person again.

You should also be creative with how you invite people to subscribe. If you actually want to get email subscribers, you need to peak peoples attention and provide immediately curiosity or perceived value for the potential reader.

Here is a good example and a bad example.

Bad: “Hit the subscribe button to receive our newsletter” (BORING!).

Better: “Smash the subscribe button to get immediate money-making tips for your business.” (There is an actual reason for the reader to subscribe).

Before you want start going your email list you need to get the system in place that will capture your traffic coming to your site.

I highly recommend using something like Opt-in Monster to capture visitors and convert them to email subscribers.

The importance of email list

One of the most important aspects of any business is communicating with your customers.

The easiest way to do this is through email marketing. But what’s the point if you don’t have an email list to send messages to?

Communicating with your customer base is crucial for any company that wants to succeed in today’s market, but building an email list can be difficult and time-consuming. Luckily, you can take steps to grow your email list fast.

Continue reading to learn how!

1. Clear and concise call to action on every page

Having a clear, concise call to action on every page of your website is one of the most effective ways to grow your email list.

As you know, there are many reasons why people aren’t subscribing to your list.

One reason might be because they don’t see it anywhere. That’s why it’s essential to have a clear and concise call to action on every page of your site so that visitors can subscribe whenever they want.

It doesn’t even have to be in the form of a sign-up form; it could just be an easy link with text like “Subscribe” that can open a new landing page.

Get creative and make it a no-brainer to want to subscribe to your list.

2. Bloggers should include a sign-up form in the sidebar

As mentioned, if you’re a blogger, it’s essential to have a sign-up form in your blog’s sidebar. This way, when people are reading any of your blog posts, they can easily subscribe to your list without much effort.

Another idea is to create an eBook or webinar that includes an opt-in offer.

You might want to offer something like a free download of an eBook that provides insider tips on the topic or a free webinar where they can learn more about the topic from you.

To get someone’s email address after they’ve downloaded something from you, have them enter their email address on the thank-you page, and voila! They’re on your list.

3. Including a subscribe button at the end of blog posts

If you’re a blogger, one of the easiest ways to grow your list is by including a subscribe button at the end of your blog posts.

Whenever someone finishes reading your post, they should easily subscribe to your blog. This is also an easy way for people who want to know more about your business without clicking through to another page.

4. Including an email list box at the top of pages

Include a sign-up box at the top of your page so people can subscribe right away. This will allow a person to subscribe before they even read your content.

5. Including an email list box at the bottom of pages

If you’re an online business and you want to grow your email list, you can include a box at the bottom of every page on your site that asks people to subscribe. The box should be straightforward and should only ask for an email address.

6. Offer an Incentive to sign up

You can offer a free download or another incentive in exchange for an email address and then use the contact information you gather to promote future content.

Consider using this to grow your email list. It’s also important to collect emails and make sure that people opt in because there is no point in building up an extensive list of contacts who may never open any messages from you.

Free ebook down loads or a PDF of useful tips tend to work very well for this.

7. Use Social Media

The more followers you have, the easier it is to convert them into email subscribers. You can use social media platforms such as Instagram and Facebook to grow your following base.

Post a link in the caption of an Instagram story or post with a call-to-action that tells people how many new emails they’ll receive for signing up for your company’s mailing list.

Also convey to them what the value will be by doing so. Are there any success stories from your readers or video reviews you could use?

Another way you could increase engagement on these channels is by posting content that will resonate with this audience while still providing some value to those who are already following along on social media accounts like Twitter and LinkedIn.

8. Turn any press mentions into an opportunity to grow your email list

One of the best ways to grow your email list is by using press coverage. If you have been mentioned in a local paper, blog post, or other media outlet, then this can be used as an opportunity to add new subscribers and followers to that article.

You should include links at the bottom of any articles about your business so people who might not know much about it will learn more and potentially subscribe for updates on what’s happening with you.

This also helps build credibility because they’ll see how many others are following along, and if there are comments left below, these could even provide some great ideas for future content!

In addition, think about how bad you would feel if someone blogged and linked to your site that had a huge following and you ended up having nothing in place to capture some of these visitors – ouch!

9. Include customer reviews on your sign-up landing pages

Reviews can be a powerful tool for increasing conversion rates on your website. Reviews provide social proof that others have had positive experiences with your company and products, making potential customers feel more confident about their purchase decision.

This is especially important when it comes to an email subscription. Consumers likely will want to learn more if they believe others had a positive experience with your company.

Consider placing an area to subscribe to your email list below the positive reviews.

10. Create a blog that users can subscribe to

A compelling blog can be a great way to draw in interest and allow people the chance to subscribe.

There are many ways you could do this, such as through social media, email marketing, or even just by word of mouth.

If your company is new and has not been around for long, it might make sense to start with an introduction post that tells potential customers what they offer and why their product or service would benefit them.

You should also include some pictures, so readers get a better idea of who you are!

11. Post about your newsletter

You can also post your email newsletter to social media to generate more subscribers.

This is an excellent way to drum up interest for people who are not yet subscribed to your email list but are looking for the next step in the relationship.

You can do this by posting links or images that link back into your blog posts with the title of the article and an excerpt from it. For example: “Click here if you want learn more about ____”.

12. Promote content that requires users to subscribe to view

Another great way to get more email subscribers is to generate content that you can only view via your emails.

You can use this technique by creating content that includes videos or images that will not be available anywhere else on the internet.

This type of exclusive content encourages people who would never sign up for something online to sign up so that they can see what’s going on with your business.

13. Give Away Useful Products or Services

One of the best ways to gain email subscribers is by giving away products or services that your audience will find helpful.

You can set up a competition with prizes to gain more readers. You can also offer free consultations for your skills.

Giving away these types of helpful products or services will make people want to sign up for your email list because they know they’ll be getting something out of it!

14. Paid Services or Classes.

Paid services or classes are a great way to gain email subscribers for your blog. Paid services and classes give potential customers a better understanding of what your business offers and can even provide a free trial to help them decide if they want to use the service or purchase the product.

During the free trial part you want them to be flooded with value so that they see the immediate value in your product or service.

The best part is that you don’t need to worry about customer acquisition costs because you’re paying for them yourself.

Conclusion

Marketing for your company or organization can be challenging when you start. Still, by being proactive and creating many ways for consumers to subscribe to your email list, you set your business up for long-term success.

Apply these tips to grow your email list and watch your company expand!

Happy Hunting!

Want more in-depth tips to scale your business fast and profitably? Smash that subscribe button below!

How to Grow TikTok Followers Fast in 2022.

Whether your goal is to grow your personal brand or to get followers to increase the ROI of your social media audience, this guide with provide you with a list of valuable tips to help you grow and monetize your audience.

Below is a list of 5 simple, but effective hacks to make sure that you are able to grow your tiktok account fast and at no cost to you!

The first step to get in front of as many eyeballs as possible is to put up a trending/popular song.

The advantage of doing this comes in a couple of different ways. Tiktok, along with many other platforms start out with algorithms that help their users gain followers fast in the beginning and tend to “tone down” these hacks later on as the site matures.

In the case of trending music, Tiktok gives users who post videos with this music an advantage over other users who post videos that don’t. by putting these trending songs to work, you can trip the algorithm in your favor.

Check out the top 100 bill board charts and you will quickly notice that there is a contrast between the top Tiktok songs vs. the top 100 billboard songs.

Not surprisingly, Toktok has licensing deals with record labels to push out new releases on their platform.

In light of this, it would be wise to keep an eye on which songs are currently the most popular so you can figure out a way to make content around them.

Just like we looked at trending songs, you will want to investigate what the most common or upcoming trends are in terms of hash tags.

Now where can you find these?

The discover tool: located on the “for you page” (FYP) page. If you scroll down, it will be on the left hand side of the page. It provides a ton of hashtags and other trending topics, including songs and searches. From there, you’ll be able to get up-to-date information and explore any key words that you want to take advantage of.

Utilize these hashtags along with the trending songs as best as you can to create content that goes viral.

3. Use the Top Hash Tags on Tiktok.

Here are the top 10 most searched hashtags of 2021 according to Hootsuite. Although this data is fluid and always changing, these are still going to be very relevant for content creation.

  1. #fyp
  2. #foryoupage
  3. #tiktokchallenge
  4. #duet
  5. #trending
  6. #comedy
  7. #savagechallenge
  8. #tiktoktrend
  9. #levelup
  10. #featureme

To give everyone a sense of how often these hashtags are searched, we did a simple look up of the #1 hash tag searched.

#1: fyp – 19,000,000,000,000+ views. Yes, that is 19 TRILLION. Don’t forget to throw that one in there!

Make sure that as you use these hashtags your content is relevant to your accompanied hashtags.

For example, you wouldn’t want to post serious sports content and use hashtags such as #cat #comedy. Make it relevant so that the user is most likely to get what they are looking for and become one of your followers.

4. Be Strategic When You Do Your Posts.

Yes, there are certainly better times of day to be posting your content so that it gets the best traction.

As a general rule of thumb, the best times of day are early morning, lunch/mid-afternoon, and late at night during the weekday when people are mindlessly scrolling through their phones on the couch.

Avoid times of day when people are normally sitting down to eat dinner or during normal 9-5 work hours when people should not be on their phones.

Give yourself the best possible chance of gaining traction in the beginning by following this simple rule.

5. Don’t Delete Old Videos.

Classic Cat Videos..

Why is this? If you ever look back at your videos you will notice that most will continue to get continued engagement over time, even if it is not nearly as much as when you first uploaded it.

Once uploaded, think of this content as endless marketing over and over again without your time or energy. It’s live and it’s out there to be seen by anyone at anytime. Let it be!

Here is a huge reason not to delete any videos you think could be a “flop” in the beginning. There are many videos that simply hit late. This means that they may hit the fyp page days, or even weeks later than you posted.

I had a friend that posted a video that got hundreds of views when it was posted initially. Just when he thought it had run out of steam, it went viral a week later and almost hit 1 million views.

Be patient, because that is exactly where that content could go potentially viral.

Just Remember….

At the end of the day it is all about consistently showing up and making content that will stick. If you are not enjoying yourself through this process, there is a good chance you won’t make it.

Have fun with it and give yourself a fighting chance. Remember – your personal brand, company, and bank account depend on it. No pressure :).

Want more in-depth tips to scale your business fast and profitably? Smash that subscribe button below!

5 Steps to a Great Direct Mail Campaign.

Everywhere you look, people are all running loads of digital ads whether a company is large or in the start-up phase. It is clearly the popular thing to do in order to acquire customers these days.

I agree that digital marketing is a must, BUT there is HUGE opportunity in direct mail depending on what market you are in. This is especially true if you own a service-based business.

According to Go Inspire Group, direct mail campaigns generate five times more purchases than email campaigns. THATS CRAZY. It makes you wonder why that is the case?

I would argue that is comes down to laziness. It’s much harder to set up a direct mail campaign (especially one that is effective). However, wouldn’t you invest the time to set up a mailer if you could get 5x the results?

That answer for me was a clear YES. I like making more money, don’t you?

Let me share the exact steps I took to set up our mailer campaign, it could be worth thousands of dollars to you. It was to us.

Step #1: You need to target your ideal customer’s zip code(s)For my business, we market to higher income earners that have plenty of disposable income. There are SEVERAL zip codes in our area that would fit the mold for an ideal mailing. To start, we just picked one. It had 4,200 addresses in within the zip code.

Step #2: Figure out how to make your customers open these mailings. Once you figure out WHO needs to get these mailings, you now need to get them to OPEN the mailer. I know this sounds simple and ridiculous to mention, but there is a reason almost no “junk” mail gets opened these days.

So how do you get them to open the mailer? We have found this to be the most effective way to get people to open up your offer. This is clearly due to the curiosity that these create for the mail recipient. For example, It’s not likely you would throw away a bubble mailer if you feel some kind of item is inside of it. It makes you want to open it and find out what it is! For our offer, we chose to use a physical pair of dice to put inside the mailer.

Step #3: Once the mailer is sent, you need to GRAB their attention Immediately. You spent the money to get the mail to them and now their eyeballs are on your letter. How do you get them to read it?

You need to make sure that your Headline is HUGE and in bold and “pops”. It needs to be totally relevant to the item you chose to send to your customer. As I mentioned before, we chose the pair of dice.

Why the dice? Last year, we had one of the worst winters on record in terms of unexpected snow fall. It drove sales in our industry through the roof. There were hundreds of thousands of people that probably has wished they had had firewood during that time.

So our messaging around this is very clear to all our new customers we are trying to acquire:

Remember, the headline is the attention-getter and is going to be relevant to the item in the mailer. Now that you have their attention and they are engaged, you can now present your offer. Make sure to make it compelling!

IMPORTANT – If you are a seasonal business, all of this needs to be timed perfectly when you are on your customers mind. Since we do commercial and residential firewood, a mailing during the first cold snap or right before, is ideal for us. Make sure you take that into consideration for your product/market.

Step #4: Present the Offer with Urgency & Make it a No-Brainer.

Below is our offer to our customers from that same mailer. With this offer, we have the best price in the city, and we are offering additional incentives such as free delivery and stacking on top of it all.

Make sure to put a deadline in here for your customers to benefit from this offering or else they will either not act on it, or wait until its too late.

We want our customers to order ASAP. We know that we are going to be going like gang-busters starting in October, so we want to have them order now. This will hopefully do three things for us: Increase our cash-flow, take demand off of us during the height of the season, and finally get their order early so that we can benefit from word of mouth and referrals from these customers!

Recap of benefits on our mailer.

When presenting your offer, make it clear, concise, and right to the point. I like using bullet points so that the customer can quickly identify the offering.

Step #5: Make sure that you have tracking in place for the offer. If you are doing larger mailings, this can get very expensive. You need to make sure you are profitable from these mailings. Make sure to add a coupon code that your customer can enter at checkout so that you know how many took advantage of your offer.

For us, we took the zip codes name, and then added the dollar amount off to make the coupon code, so we know exactly how that zip code performs.

Here is the example – “Steiner25”.

Final note on this: By putting the name of the community as the code, it gives the customer a feeling of personalization, and it will be easier for them to remember. When it comes to word of mouth, this will also help spread the word to others and lead to a more accurate account of how well the campaign did since you can track it all.

Best of luck to you all out there. Please share with us if you were able to implement this in the comments section!

Email for Marketing Example.

Everywhere you look, people are all running loads of digital ads whether a company is large or in the start-up phase. It is clearly the popular thing to do in order to acquire customers these days.

I agree that digital marketing is a must, BUT there is HUGE opportunity in direct mail depending on what market you are in. This is especially true if you own a service-based business.

According to Go Inspire Group, direct mail campaigns generate five times more purchases than email campaigns. THATS CRAZY. It makes you wonder why that is the case?

I would argue that is comes down to laziness. It’s much harder to set up a direct mail campaign (especially one that is effective). However, wouldn’t you invest the time to set up a mailer if you could get 5x the results?

That answer for me was a clear YES. I like making more money, don’t you?

Let me share the exact steps I took to set up our mailer campaign, it could be worth thousands of dollars to you. It was to us.

Step #1: You need to target your ideal customer’s zip code(s)For my business, we market to higher income earners that have plenty of disposable income. There are SEVERAL zip codes in our area that would fit the mold for an ideal mailing. To start, we just picked one. It had 4,200 addresses in within the zip code.

Step #2: Figure out how to make your customers open these mailings. Once you figure out WHO needs to get these mailings, you now need to get them to OPEN the mailer. I know this sounds simple and ridiculous to mention, but there is a reason almost no “junk” mail gets opened these days.

So how do you get them to open the mailer? We have found this to be the most effective way to get people to open up your offer. This is clearly due to the curiosity that these create for the mail recipient. For example, It’s not likely you would throw away a bubble mailer if you feel some kind of item is inside of it. It makes you want to open it and find out what it is! For our offer, we chose to use a physical pair of dice to put inside the mailer.

Step #3: Once the mailer is sent, you need to GRAB their attention Immediately. You spent the money to get the mail to them and now their eyeballs are on your letter. How do you get them to read it?

You need to make sure that your Headline is HUGE and in bold and “pops”. It needs to be totally relevant to the item you chose to send to your customer. As I mentioned before, we chose the pair of dice.

Why the dice? Last year, we had one of the worst winters on record in terms of unexpected snow fall. It drove sales in our industry through the roof. There were hundreds of thousands of people that probably has wished they had had firewood during that time.

So our messaging around this is very clear to all our new customers we are trying to acquire:

Remember, the headline is the attention-getter and is going to be relevant to the item in the mailer. Now that you have their attention and they are engaged, you can now present your offer. Make sure to make it compelling!

IMPORTANT – If you are a seasonal business, all of this needs to be timed perfectly when you are on your customers mind. Since we do commercial and residential firewood, a mailing during the first cold snap or right before, is ideal for us. Make sure you take that into consideration for your product/market.

Step #4: Present the Offer with Urgency & Make it a No-Brainer.

Below is our offer to our customers from that same mailer. With this offer, we have the best price in the city, and we are offering additional incentives such as free delivery and stacking on top of it all.

Make sure to put a deadline in here for your customers to benefit from this offering or else they will either not act on it, or wait until its too late.

We want our customers to order ASAP. We know that we are going to be going like gang-busters starting in October, so we want to have them order now. This will hopefully do three things for us: Increase our cash-flow, take demand off of us during the height of the season, and finally get their order early so that we can benefit from word of mouth and referrals from these customers!

Recap of benefits on our mailer.

When presenting your offer, make it clear, concise, and right to the point. I like using bullet points so that the customer can quickly identify the offering.

Step #5: Make sure that you have tracking in place for the offer. If you are doing larger mailings, this can get very expensive. You need to make sure you are profitable from these mailings. Make sure to add a coupon code that your customer can enter at checkout so that you know how many took advantage of your offer.

For us, we took the zip codes name, and then added the dollar amount off to make the coupon code, so we know exactly how that zip code performs.

Here is the example – “Steiner25”.

Final note on this: By putting the name of the community as the code, it gives the customer a feeling of personalization, and it will be easier for them to remember. When it comes to word of mouth, this will also help spread the word to others and lead to a more accurate account of how well the campaign did since you can track it all.

Best of luck to you all out there. Please share with us if you were able to implement this in the comments section!

Want more in-depth tips to scale your business fast and profitably? Smash that subscribe button below!