Tag: growing email list

There are many ways people can grow their email list. One of the most effective is to have a clear, concise call to action on every single page of your website.

Many brands don’t realize that this is one of the easiest and cheapest ways to grow your list!

If you’re a blogger, it is great to have a pop up email capture window and you might also want to include a sign-up form in the sidebar of your blog.

To make it as easy as possible for people to subscribe, make sure you only ask them for their email address and nothing else.

The whole key here is to remove any type of friction possible. You just want to get your foot in the door with the visitor. Once you get their email address you can always grow the relationship deeper later on.

If a visitor comes to your site and then promptly leaves, the chances are you will never see that person again.

You should also be creative with how you invite people to subscribe. If you actually want to get email subscribers, you need to peak peoples attention and provide immediately curiosity or perceived value for the potential reader.

Here is a good example and a bad example.

Bad: “Hit the subscribe button to receive our newsletter” (BORING!).

Better: “Smash the subscribe button to get immediate money-making tips for your business.” (There is an actual reason for the reader to subscribe).

Before you want start going your email list you need to get the system in place that will capture your traffic coming to your site.

I highly recommend using something like Opt-in Monster to capture visitors and convert them to email subscribers.

The importance of email list

One of the most important aspects of any business is communicating with your customers.

The easiest way to do this is through email marketing. But what’s the point if you don’t have an email list to send messages to?

Communicating with your customer base is crucial for any company that wants to succeed in today’s market, but building an email list can be difficult and time-consuming. Luckily, you can take steps to grow your email list fast.

Continue reading to learn how!

1. Clear and concise call to action on every page

Having a clear, concise call to action on every page of your website is one of the most effective ways to grow your email list.

As you know, there are many reasons why people aren’t subscribing to your list.

One reason might be because they don’t see it anywhere. That’s why it’s essential to have a clear and concise call to action on every page of your site so that visitors can subscribe whenever they want.

It doesn’t even have to be in the form of a sign-up form; it could just be an easy link with text like “Subscribe” that can open a new landing page.

Get creative and make it a no-brainer to want to subscribe to your list.

2. Bloggers should include a sign-up form in the sidebar

As mentioned, if you’re a blogger, it’s essential to have a sign-up form in your blog’s sidebar. This way, when people are reading any of your blog posts, they can easily subscribe to your list without much effort.

Another idea is to create an eBook or webinar that includes an opt-in offer.

You might want to offer something like a free download of an eBook that provides insider tips on the topic or a free webinar where they can learn more about the topic from you.

To get someone’s email address after they’ve downloaded something from you, have them enter their email address on the thank-you page, and voila! They’re on your list.

3. Including a subscribe button at the end of blog posts

If you’re a blogger, one of the easiest ways to grow your list is by including a subscribe button at the end of your blog posts.

Whenever someone finishes reading your post, they should easily subscribe to your blog. This is also an easy way for people who want to know more about your business without clicking through to another page.

4. Including an email list box at the top of pages

Include a sign-up box at the top of your page so people can subscribe right away. This will allow a person to subscribe before they even read your content.

5. Including an email list box at the bottom of pages

If you’re an online business and you want to grow your email list, you can include a box at the bottom of every page on your site that asks people to subscribe. The box should be straightforward and should only ask for an email address.

6. Offer an Incentive to sign up

You can offer a free download or another incentive in exchange for an email address and then use the contact information you gather to promote future content.

Consider using this to grow your email list. It’s also important to collect emails and make sure that people opt in because there is no point in building up an extensive list of contacts who may never open any messages from you.

Free ebook down loads or a PDF of useful tips tend to work very well for this.

7. Use Social Media

The more followers you have, the easier it is to convert them into email subscribers. You can use social media platforms such as Instagram and Facebook to grow your following base.

Post a link in the caption of an Instagram story or post with a call-to-action that tells people how many new emails they’ll receive for signing up for your company’s mailing list.

Also convey to them what the value will be by doing so. Are there any success stories from your readers or video reviews you could use?

Another way you could increase engagement on these channels is by posting content that will resonate with this audience while still providing some value to those who are already following along on social media accounts like Twitter and LinkedIn.

8. Turn any press mentions into an opportunity to grow your email list

One of the best ways to grow your email list is by using press coverage. If you have been mentioned in a local paper, blog post, or other media outlet, then this can be used as an opportunity to add new subscribers and followers to that article.

You should include links at the bottom of any articles about your business so people who might not know much about it will learn more and potentially subscribe for updates on what’s happening with you.

This also helps build credibility because they’ll see how many others are following along, and if there are comments left below, these could even provide some great ideas for future content!

In addition, think about how bad you would feel if someone blogged and linked to your site that had a huge following and you ended up having nothing in place to capture some of these visitors – ouch!

9. Include customer reviews on your sign-up landing pages

Reviews can be a powerful tool for increasing conversion rates on your website. Reviews provide social proof that others have had positive experiences with your company and products, making potential customers feel more confident about their purchase decision.

This is especially important when it comes to an email subscription. Consumers likely will want to learn more if they believe others had a positive experience with your company.

Consider placing an area to subscribe to your email list below the positive reviews.

10. Create a blog that users can subscribe to

A compelling blog can be a great way to draw in interest and allow people the chance to subscribe.

There are many ways you could do this, such as through social media, email marketing, or even just by word of mouth.

If your company is new and has not been around for long, it might make sense to start with an introduction post that tells potential customers what they offer and why their product or service would benefit them.

You should also include some pictures, so readers get a better idea of who you are!

11. Post about your newsletter

You can also post your email newsletter to social media to generate more subscribers.

This is an excellent way to drum up interest for people who are not yet subscribed to your email list but are looking for the next step in the relationship.

You can do this by posting links or images that link back into your blog posts with the title of the article and an excerpt from it. For example: “Click here if you want learn more about ____”.

12. Promote content that requires users to subscribe to view

Another great way to get more email subscribers is to generate content that you can only view via your emails.

You can use this technique by creating content that includes videos or images that will not be available anywhere else on the internet.

This type of exclusive content encourages people who would never sign up for something online to sign up so that they can see what’s going on with your business.

13. Give Away Useful Products or Services

One of the best ways to gain email subscribers is by giving away products or services that your audience will find helpful.

You can set up a competition with prizes to gain more readers. You can also offer free consultations for your skills.

Giving away these types of helpful products or services will make people want to sign up for your email list because they know they’ll be getting something out of it!

14. Paid Services or Classes.

Paid services or classes are a great way to gain email subscribers for your blog. Paid services and classes give potential customers a better understanding of what your business offers and can even provide a free trial to help them decide if they want to use the service or purchase the product.

During the free trial part you want them to be flooded with value so that they see the immediate value in your product or service.

The best part is that you don’t need to worry about customer acquisition costs because you’re paying for them yourself.

Conclusion

Marketing for your company or organization can be challenging when you start. Still, by being proactive and creating many ways for consumers to subscribe to your email list, you set your business up for long-term success.

Apply these tips to grow your email list and watch your company expand!

Happy Hunting!