What is the best email marketing tool out there for small businesses and start-ups?
Right now there are dozens of email marketing tools in existence.
If you are looking for a way to grow your email marketing list, ConvertKit may be what you have been looking for all along.
Whether you are a creator with a following, an email marketer, or run an e-commerce store, ConvertKit has you covered.
ConvertKit is a powerful email marketing software that can help you grow your list and improve your conversions.
In this blog post, we will discuss and answer several key questions that many business owners have before investing in this type of software such as:
-What is email marketing?
-What are the benefits of email marketing?
-What do good email marketing campaigns look like?
-What types of businesses can benefit from using email marketing?
-What are the different pricing tiers for ConvertKit?
There are so many more that we could add to the list, but let’s hop in and cover the ones that are provided to get you the best sense of what email marketing can do for your business!
What is email marketing?
Email marketing is a form of digital marketing that uses email to promote products or services.
It is a cost-effective way to reach out to your target audience and can result in increased sales and conversions.
It is arguably the best form of marketing at the time of this writing in terms of an ROI perspective and overall control of your customer messaging.
There are many good email marketing platforms out there.
Email marketing software is wildly lucrative for your company if you know what you are doing.
Most email marketing software companies out there provide great value and a decent price and many even offer a free plan to get started.
Every company charges for its services per month, so rest assured you can get immediate value right from the start.
Let’s move on to the features and benefits of email marketing.
What are the benefits of email marketing?
The benefits of email marketing are vast. When done correctly, email marketing can help you increase brand awareness, drive traffic to your website, improve customer loyalty, and boost your bottom line.
In fact, according to a study by the Direct Marketing Association, email marketers saw an average return on investment (ROI) of $44 for every dollar spent.
As time goes on with email marketing, your investment in time and monetary resources only gets better.
Through A/B testing, a larger database of customer emails, and constant contact, the return from your customers will continue to compound.
If you are capturing your customer’s information effectively on your sign-up forms, your overall number of subscribers will continue to grow and continue to fuel your email marketing services effort.
The best part about email marketing is the marketing automation pieces. Below you will see how this entire process can be done by marketing automation.
What do good email marketing campaigns look like?
Here is an ideal flow of a website visitor into an email subscriber.
Website visitor -> landing page -> sign up forms -> Added to your list -> placed into A B testing emails -> Sold e commerce items or course -> constant contact emails -> Endless buying cycle.
Now that you know what the flow of a website visitor looks like from a 30,000 foot view, let’s talk about how you should think about these in terms of their maximum impact on a customer.
Great email marketing campaigns design a cohesive story around a product or service that flows from one email to the next.
These emails keep the prospective buyer interested in what you have to offer and help entice them into buying.
They generally look and act like a casual conversation with your customers and not a sales pitch.
A great way to judge the email you are writing is by basing its effectiveness on whether it is something that your customer would be excited to open and read in their inbox.
Marketing campaigns should always have clear and concise goals. At the end of the day, your email marketing efforts should be driving meaningful value to your company or brand in the form of monetary value or brand equity.
Creating a campaign like this takes time and effort. It’s not something you can slap together in a few minutes.
Before you pull the trigger on any email marketing software, let me try and make the case to start with software such as ConvertKit.
We have been using this email marketing service for over two years now and we are very happy with our email campaigns and performance.
In terms of lead generation, we have sent endless amounts of emails to our customers that have resulted in thousands of dollars per month.
While on their free trial we initially did an email campaign with our existing customers. Over the next five days, we did a marketing push to get as many 5-star reviews as we could.
In that time frame, we were able to get over 75 – 5 star reviews on Google That was massive value for us as a small business in terms of SEO value and ranking in Google for search.
What types of businesses can benefit from using email marketing?
ConvertKit is best for businesses that want to grow their email marketing list and improve their conversions. It is also a great choice for businesses that want to create automated sequences, tags, and broadcasts.
For that reason, that is pretty much any business that wants to utilize email marketing software to grow their customer base and monetize their subscribers.
If you own any of the following businesses, you should consider email marketing software:
Bloggers and content sites, service-based businesses, newsletters, real estate, e-commerce restaurants, churches, non-profits, etc.
If you are not utilizing email marketing software you are simply missing out on a huge stream of revenue for your business.
Let’s talk about the different features and benefits that an email marketing service such as ConvertKit has to offer.
What are the Benefits and Features of ConvertKit?
There are endless features that ConvertKit has to offer within its email marketing service. Let’s start with the first – Bulk Subscriber upload.
Bulk subscriber upload: If you have an existing list of customers on a CSV form, you can instantly upload these customers into ConvertKit.
Landing Page Creation & Sign up forms: ConvertKit will host any landing pages and sign up forms that you will need to communicate with your web visitors and potential customers.
Saved Email Templates: Instantly create, store, and email out your customers from inside your dashboard.
Campaign Monitor: Easily see your past campaigns and the associated metrics for each one. These were highly-targeted segmented emails sent out to our list. Hence the higher open rates.
Email Sequences: Send out a chain of value emails to get your customers engaged and interesting in buying what you have to offer.
This is done best if you can add a sense of urgency hidden within the email. Remember not to be spammy when writing these.
What are the different pricing tiers for ConvertKit?
The best part is how much value you get from ConvertKit. On top of that, it is extremely affordable for small businesses and start-ups. There are three pricing tiers:
– $29/month for up to 1000 subscribers
– $79/month for up to 3000 subscribers
– $379/month for up to 10000 subscribers
Conclusion:
If you are wanting to utilize email marketing to scale up your revenue and your customer base, you can sleep on email marketing software and the associated email marketing tools that come with it.
Marketing automation for any sized business is essential. Almost every email marketing service offers a free trial, so there are absolutely no excuses not to get started!
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