Optimizing your Google My Business (GMB) listing is crucial for a service-based company to maximize local search visibility, engage potential clients, and drive conversions.
There is no better way to get you piece of your local market with this low-hanging fruit approach.
Here’s a step-by-step guide to help you get the most out of your GMB listing:
- Claim & Verify Your Listing
- If you haven’t already, claim your business on Google My Business and verify ownership. This process may involve receiving a postcard at your business location with a verification code. This is easy to do and has to be completed in order to get your business listed on google.
- Complete Every Section
- Business Name: Ensure your business name is consistent across all online listings.
- Category: Select the most relevant category for your service. You can choose multiple categories if applicable.
- Address: Input your exact address. If you serve customers at their location (like a plumber or electrician), make sure to set your business as a “Service Area Business” and define your service areas.
- Hours: Update your operating hours. Include special hours for holidays or events.
- Phone Number: Provide a local phone number for better local ranking.
- Website: Link to your official website.
- Add High-Quality Photos
- Showcase your work, team, and office/premises. Regularly update photos to keep the listing fresh. Google has reported that businesses with photos receive 42% more requests for driving directions and 35% more click-throughs to websites.
- Optimize the Business Description
- Describe your services clearly and concisely, emphasizing what sets your business apart. Utilize relevant keywords without stuffing. Once you finish describing your services, read it out loud to make sure it flows elegantly and doesn’t sound like you are cramming a bunch of top ranking keywords together in incoherent sentences.
- Encourage Reviews
- Ask satisfied customers to leave positive reviews on your GMB listing.
- Respond to all reviews, both positive and negative. This shows prospective customers that you value feedback and are engaged with your clientele.
- This is an easy way to out earn your competitors and capture market share.
- Answer Questions
- The Q&A section allows users to ask and answer questions about your business. Regularly monitor this section and answer queries to ensure accurate information is provided.
- Use Google Posts
- Share updates, promotions, events, or news about your business. Google Posts appear on your GMB listing and can help engage potential customers.
- Add Services & Products
- List out all the services and products you offer, with descriptions and prices if possible.
- Utilize Messaging (if available)
- Google allows some businesses to communicate with customers directly through the GMB listing. This can be an effective way to answer queries or provide quick service.
- Analyze & Act on Insights
- Google provides insights on how customers found your listing, what actions they took, and where they came from. Regularly review these insights to adjust your GMB strategy and improve visibility.
Utilizing these 10 different actions will be sure to put you in the top 10 service companies in your location and specific industry.
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